Landing page blueprint · Termites

The termite page that turns about 1 in 5 visitors into a lead.

A look inside one of our live termite campaigns: who visits, how they get in touch, and the section-by-section layout behind the results.

Campaign snapshot

The numbers behind the page

17–22%of visitors become leadsConversion rate on paid search traffic. See the results

75%of visits are on a phoneSo the page is designed mobile-first

52 / 48forms vs. phone callsBoth paths matter almost equally

Google Adshigh-intent search trafficPeople actively looking for termite help

"termite and pest control services""termite treatment""termites""home termite control"

Page structure

Every section has one job: move the homeowner one step closer to booking.

Promo barA thin strip at the very top with the current offer, so the deal is the first thing people read.
NavigationJust the logo and a call button. No menu links to wander off to.
Hero: headline + formOne clear promise, a short form and a tap-to-call button, all visible without scrolling.
The offerA free termite assessment. Easy to say yes to, nothing to lose.
The problemWhat termites quietly do to a home, and why waiting makes the repair bill bigger.
Mid-page call to actionA second prompt halfway down that catches people who scrolled past the first form.
Service + what's includedExactly what the inspection and treatment plan cover, step by step.
Why choose usThe reasons this company beats the other three tabs the homeowner has open.
About usWho the team is, how long they've done this, and the standards they work to.
ReviewsReal customers describing the problem they had and how it was solved.
FAQsStraight answers to the questions that usually stop people from calling: price, chemicals, pets, timing.
Final call to actionOne last, clear ask before the visitor leaves.
FooterContact details, licence information and the areas served.

Why it works

Termite damage is silent and expensive. The page makes that real early on, so homeowners act today instead of "getting to it later".

A free assessment removes the biggest reason not to call: the fear of being sold to. Saying yes costs nothing.

The hero form, the mid-page prompt and the final call to action mean the next step is never more than a scroll away.

The service and benefits sections spell out the inspection, the treatment and the result, so there's nothing left to wonder about.

Reviews, an About section that shows real expertise, and FAQs that answer the awkward questions all work together to remove doubt.

Someone typing "termite treatment" wants a fast, clear answer. The headline, offer and form give them exactly that, with no detours.

The flow

1. Awareness"I might have a termite problem, and it could get expensive."

2. Reassurance"These people know what they're doing, and other homeowners trust them."

3. Action"The assessment is free. I'll book it now."

We build it for free when you start any plan. One company per area.